1111 Media Group FAQs
You’ve got questions and we’ve got answers. Read about our services and how we can best help you grow and scale your business.
Unlike other marketing and creative agencies, we don’t just make pretty things. Sure, we make awesome logos and websites, but we take it one step further. We build strategies to support your brand and company. We help you understand your buyers and how to target them, then we give you the tools you need like a responsive website to generate the leads you need.
While some agencies will tell you about their hacky sack circles and conference room with a cereal bar and bean bag chairs, we’ll tell you about the work we’ve done for our clients. At the end of the day, your project comes first. We’ll have fun along the way, but our main focus is creating and developing the best work we can to make your brand even more iconic than it already is. We pride ourselves on building marketing materials that pay for themselves.
Design, video, content, and marketing experts create everything at 1111 Media Group. From business cards to giant websites and video commercials, we’re all experts at getting stuff done. You’re the expert in your industry. We’re the experts in ours. We’ll work together to make you look even more attractive to potential customers by developing strategies and creative pieces to make your brand stand out from the crowd.
Being the best is more than just having a killer website and logo. It’s about sharing your story. It’s about having the right marketing materials and the right strategy. From helping you identify and understand your buyers to building a responsive website to developing an ongoing marketing strategy, we’re here to help you succeed in any way we can.
- Logo Design
- Creative Design
- Ongoing Marketing
- Website Design
- Marketing Consultation
- Video Production
- Social Media Marketing
- Reputation Management
Basically, you name it, we create it. Because your message needs to be cohesive and consistent from marketing material to marketing material, we offer a wide variety of creative services to help.
- Business cards.
- Print materials.
- Graphic design.
- Content writing.
Have an idea for something off the wall? We’d love to help bring it to life!
If you aren’t sure about the design or the strategy, then let us know. We’ll talk through why we designed something a particular way or why your strategy is the way it is. We want you to feel confident and excited about your project. If something doesn’t feel right about it, then we’ll work together to find a solution that works.
Yes! for our digital services (Online Marketing, Website Design, Graphic Design, Social Media Marketing, Reputation Management, SEO and Advertising services) we work with clients from all over the world. After all, we are living in a digital era right! For our Video Production and Photography services, an on-site team is required to perform the work, therefore we currently cover the following cities: Miami, Miami Beach, Kendall, Hialeah, Homestead, Hollywood, Ft. Lauderdale, Pompano Beach, Boca Raton, Delray Beach, Boyton Beach, and West Palm Beach. However, we can always make arrangements for clients who desire to use our services out of our coverage area.
Branding is more than a logo and a clever tagline. Your brand tells the story of your company. It’s your message and your values. Branding is when all of the different elements like your logo, social media posts, and marketing materials all tell the same story consistently. And when that happens, remarkable things occur.
Your logo is a graphic or typographic symbol that identifies your company. A logo is part of your company’s brand identity. It represents part of your brand’s story, but it certainly isn’t the only part of the story.
At 1111 Media Group, the branding process is all about you and your business. We’ll kick things off with a strategic discussion. We want to learn about you, your company, and the current state of your brand. We have to understand where you are coming from before we can help you take things to the next level. After talking and listening, we’ll refine the best and most strategic course of action to make your brand unique.
Because no two companies are the same, no two branding projects are the same. Your branding or rebranding project might include:
- Logo Design: to capture the spirit of your brand.
- Logo Variations: to move your brand forward in various ways.
- Brand Guidelines: to help you communicate your brand story.
Creating the strategy is really just the start of it all. Your branding will need a lot of collateral like a website, business cards, signage, automated emails, and a whole slew of other stuff. Our team offers the tools you need to execute your new brand if you want to focus on growing your business instead of juggling all of the marketing. Ready to learn more? Give us a call!
Website Design FAQs
It really just depends on your brand and on the site. No two websites are exactly the same. We always work with your timeline. After we meet and talk about all of the details of your project, we can give you a realistic timeline for your project.
The price depends on how large your site will be, the type of graphics we have to create, and all of the little details that go into making a website awesome. At 1111 Media Group, we build websites that pay for themselves. If your site is generating leads that help you increase your sales, isn’t the price of a new website worth it? A new website is about growing your business and leveraging your brand story, so we like to focus on the payoff.
We always start a website off with a strategic consultation. We’ll talk about things you like and don’t like on your current site, the voice of your brand, and the overall message. After we have a better understanding of your needs, we’ll create a strategy for your website design. Once that’s nailed down, we’ll get to work on building a beautiful site with a focus on gaining you leads. When you’ve approved those, we’ll get to work on creating your site.
Our goal is to build a website that pays for itself. Because we’re so focused on delivering you with a finished product the gets results, you’ll see those results. We’ll even help you set up the right tools to measure and track those results.
We use WordPress to build your website, which means when we’re done, you’ll be able to make edits to the content. Before we turn the keys over to you (so to speak), we’ll make sure you understand how WordPress works and how to use it. We’re also more than happy to help you with your ongoing marketing efforts by providing print materials, blogging services, and strategic consulting.
Video Production Services FAQs
1. Everyone Likes to Consume Information Differently
There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products when they will need your training, or where they can best apply your coaching in their lives.
No matter what you sell, your basic content creation goals are educating a targeted audience.
2. Google Loves Video
It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn’t convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results – they incorporate video results as well.
3. Time Saver
Creating a corporate video can be an excellent time saver, not just for your audience but for your business as well, as video is hands down the most efficient method for delivering your message in a short amount of time.
Not all video projects need to be sales oriented either, and many non-sales videos (such as instructional videos, or demos), are an excellent way to showcase your product or service to your customers quickly, effectively, and consistently. Informational videos can also double as brand awareness tools for new viewers that are less aware of your brand, and may only be aware of a single product or service.
The fastest way to deliver any message online about your business is through video, and it will ultimately save you as a business owner or marketing professional, lots of time by streamlining communication with your customers.
That’s easy! Because we are awesome! While that certainly is true we do understand that filming a great fit is important in a production company. We take the time to meet with you to establish and identify your audience, needs, and goals. Also, we have the experience and professional equipment necessary to create effective video productions that get results.
Cmon! Do you really want to trust your neighbor’s babysitter with your company’s image? Run-and-gun productions are ok for social media, but be careful! The perceived value of an amateur video can have a negative impact on your business. Lighting, audio quality, as well as framing and shot selection are all important ingredients in telling your company’s story, with the happy ending of increased sales.
Effective website landing page videos and video blogs, or vlogs for social media should be under 2 minutes. Quick, entertaining yet informative general overview videos will capture the viewer’s attention and get them interested in your company.
Once you’ve got their attention, clients want more in-depth information before making their buying decision. When the viewer is receiving value, they will continue to watch, and successful in-depth marketing videos can reach up to 12 minutes or even longer. Product videos, training, demo, and how-to videos should thoroughly explain products, services, and features. When you educate, inform and focus on how you can satisfy the viewers’ needs, this is the recipe for success!
- What are the most common questions new clients ask when they contact your company? This is a great start for developing your concepts. Addressing these issues saves time for both the buyer and seller AND works 24/7.
- Always keep videos concise and on target. Research shows you have 8 seconds or less to capture a viewers attention. If they don’t hear what they are looking for CLICK, bye!
- Start with an outline and develop this outline into a concisely written script. Need help? South Florida Video Productions offers professional concept development, scripting, and consultation services.
- And don’t forget testimonials! At your next conference or customer appreciation party get the cameras rolling and have your satisfied customers do the telling and selling for you! Testimonials make great social media vlogs and can be released individually, over time, for maximum exposure.
I’m not attractive. I’m not good on camera. These are human responses to being recorded. But studies show that viewers are more engaged when they can see the team members who they will be in contact with. Its best to use a spokesperson or voice over to do the actual selling, then have the owner, manager or salesperson appear briefly onscreen as the voice of authority. This creates familiarity and confidence for potential clients. “Hey, you’re that guy I saw in the video! Ka-ching!”
Don’t worry about memorizing a lengthy script. We have a teleprompter to ensure your message stays on point.
Did you know YouTube is the 2nd most used search engine behind Google? Start a company YouTube Channel, upload your video library, then embed these links from your YouTube channel onto your website. This share method will increase your website’s organic SEO or search engine optimization. Make sure to write targeted, accurate descriptions and keywords to attract future clients through search engines.
Upload vlogs to FB and Linkedin on a regular basis to maintain a presence. And lets not forget about email marketing! Free resources like MailChimp can embed video links in email blasts. EMail blasts with video have a 3x better click-through rate! Too busy or feel uncomfortable doing the marketing yourself? Ask about our video distribution and marketing partners, who offer many flexible solutions.
No. 1111 Media Group has a ‘Bottom Line’ pricing structure. Whatever budget we agree to in the production agreement is the budget you will spend. If there are any additions due to production scope changes we will discuss and approve those before they are incurred.
Absolutely. We have an encoding system and can provide any file type for any occasion, including online use. We have optimized YouTube and Vimeo settings as well.
Depending on the subject matter we like to have a variety of shots in our productions. If outdoor shooting is possible we need to take into consideration weather concerns as well as environment issues like loud sounds, or people that may be milling about in the background.
Absolutely. Our Production Coordinator and Producer will work together to source the best location for filming. We work with film offices and location scouts when we need to find something very specific. Some locations like a home location can be secured for a minimal budget, maybe only a few hundred dollars, but larger more challenging locations like a hospital ER may cost $5,000 for the day.
Depending on the project we can absolutely film at your office. If we are featuring your company or product then filming at your office or manufacturing facility is important. But if we need a more controlled environment for interviews or to build sets and create narrative scenes then a soundstage is usually the best bet. We work with several different stages in Miami and have relationships across the South Florida area with stages so we can always find the best location to film your production.
1111 Media Group provides full scriptwriting and creative development services – just like the big agencies. We will learn about your business through production meetings, phone calls, and our creative brief. We do ask that our clients be prepared to provide us with as much content and information as possible so we can best learn about your business and what is driving you to produce this video production.
If you are creating a narrative video with actors, or simply producing interview videos it is always a very smart idea to have a professional hair and make-up artist. This will ensure that everyone on the video is looking their best. Reducing shine on bald heads, getting rid of hair ‘flyaways,’ or just adding some color to brighten a face is all very important.
Being prepared for your interview is very important. Check out this “What to Expect” PDF we created to help ease the preparation process.
1111 Media Group does not outsource any of our creative work. It is all completed by our in house full-time crew. This is very unique in our industry as often other production companies will piecemeal teams together on a project by project basis. We believe that a consistent crew results in better videos. Our team works hard to learn and understand our client brands so they can design the most effective videos and graphics possible. This is very beneficial as we work on multiple projects for most of our clients throughout the year.
A professional narrator is essential to making your video production successful. Many people do not think about the fact that the audio is just as important as the video, but it is. Stick with a professional narrator. It adds $800 or so to the average production budget, but you will not regret this decision.
Using internal versus professional actors for talent all depends upon what kind of video you are producing. If it is a testimonial video about the company then real people is always better. But if you are producing a production with a host or needing to re-create narrative scenes then stick to professional actors. The end result is well worth the investment. If you just need extras for the background of scenes then employees are ok to use, as long as they sign a waiver.
Yes, changes that are requested after the included revisions will incur additional expense. We will always discuss those costs with you beforehand as to ensure it is approved to make the change.
1111 Media Group has a very structured approval process. You have 2 opportunities to make comments and changes on the finished video, we call it the Rough-Cut and the Final-Cut stages.
Production costs vary based on a variety of factors (final length, days of shooting needed, motion graphics and 3d animation needs, editing time, narration, music, etc). The average 1111 Media Group production starts at $1,000 and goes up based on the services needed. For instance, if you were producing a promotional video with 3 days of filming, motion graphics and a narrator you would be looking at around $20,000 for the production.
A typical 2-minute Brand Film typically takes 6-8 weeks from concept to delivery. But the production time for high-quality video production does vary based on what we are producing. Most productions need a minimum of 3 weeks to complete and can go up to 8 weeks and longer to complete based on how complex the production. For instance, longer training videos will take longer due to the length of the final product.
Digital Marketing FAQs
Those are all components in online marketing.
- SEO or search engine optimization include strategies and techniques to help your website attain higher rankings in search engines such as Google, Yahoo or Bing. Successful SEO is largely determined by fresh, relevant content on your website (that’s why a blog is so important).
- SMM means social media marketing, or the use of social platforms such as Facebook, Twitter, LinkedIn, and many others to spread your message and develop relationships with your followers.
- PPC or pay-per-click is the primary online advertising medium. Literally, your ad does not cost until it is clicked, generating a visit to your website. PPC ads target active online shoppers and can be finely-matched to your product or service to deliver highly-qualified prospects to you. Search ads are the most common, but Display and Video PPC ads can be very effective in building traffic and results.
For most businesses, those elements can be part of an online marketing campaign to exposure. When search engines began evaluating fresh, relevant web content to determine organic ranking, blogs have become much more important. Blogs now should be part of every website and updated regularly. Facebook posts create organic listings—the benefit is that with enough of those, you could push your competitor to a lower position. The drawback—they take a lot of time to produce consistently and provide fresh material. We’ll help you find a balance with what you need, what you have time to manage, and what will help grow your business.
Reputation management refers to the strategies and tactics to control your online reputation. Consumers look for reviews to help decide who to do business with, so having reviews helps build consumer trust as well as positively impact your PPC ad results. At 1111 Media Group, our reputation management team develops tools to encourage real-customer reviews and respond appropriately to less-than-positive reviews. Social media like Facebook also can impact your company’s reputation, so we help monitor or sometimes entirely manage clients’ social media sites.
If you’re a local business, you’re probably better represented with a local online marketing agency. A local relationship means you can meet face-to-face for better communication, and very importantly, the local folks can better match keywords and ad content for more specific campaigns. Look around by all means, but our experience has been that national-level companies are much more expensive, for a lesser degree of service. A national company may have one certified individual who oversees a team of uncertified assistants who actually manage your account.
It depends on how encompassing it is. To manage and maximize your PPC campaign, we charge an initial set-up fee and an ongoing monthly fee for hands-on monitoring and regular reporting. Other online components such as social media set-up or ongoing management, writing blogs, recommending updates within your site for SEO, and other services are estimated by the project, for your needs.
Whether it’s a website, brochure, web video or tv commercial, we maintain that it is owned in its entirety by the client when payment is completed. No ongoing monthly fees that tie your project to us-we actually provide training so you can monitor and update your own website, upload your videos to your YouTube channel, and so on. Furthermore, we promise to not shamelessly promote ourselves for the work we do for our clients; we produce good work for YOU, not as a means of gaining OUR next client.
Very true! 1111 Media Group is not your typical Miami Digital Marketing and Video Production agency. We’re a cost-efficient, one-stop shop for all your creative needs, whether those be creating your branding or an engaging promo video. Our prices are very competitive and we bring a fresh perspective to all your projects. With our company, you work closely with a managing member, someone who’s made a career in advertising and marketing. You work with those actually creating your campaigns, not with freelancers, interns, or graduates just out of school. We take care of all the planning, production and logistics behind every project.