Resonate with your audience: Branding Services.
Branding is more than a logo, it’s what your brand looks like, how it’s perceived by your audience and differentiates itself from its competitors. If you are starting up a new company, repositioning an existing one, or launching a new product or service, chances are you may need our branding services. Connect your brand with the right audience effortlessly with a cohesive marketing strategy.
About branding
Create Personality with Branding.
American Marketing Association (AMA) defined a brand as “a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” A brand represents who you are by giving products or services a unique personality and differentiating you from the competition.
If branding is done right, a business can:
- Create a Positive image
- Develop a Good Reputation
- Increase Perceived Value
Branding helps creates a solid competitive advantage to distinguish your brand from others. Adopting brand marketing strategies that define your brand can get your business/brand on the right track while helping consumers understand who you are.
About branding
Create Personality with Branding.
American Marketing Association (AMA) defined a brand as “a name, term, design, symbol or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” A brand represents who you are by giving products or services a unique personality and differentiating you from the competition.
If branding is done right, a business can:
- Create a Positive image
- Develop a Good Reputation
- Increase Perceived Value
Branding helps creates a solid competitive advantage to distinguish your brand from others. Adopting brand marketing strategies that define your brand can get your business/brand on the right track while helping consumers understand who you are.
Types of branding content
What Can Be Branded.
Ready to Craft an engaging brand identity that leaves a lasting impression?.
To find out more, let’s start a conversation – you can book a call with one of our experts using our online calendar link. There’s no cost, and we can provide some free initial advice as well as discuss your options with you. So, let’s talk!
Be Wise In Your Choice of Brand Elements.
At 1111 Media Group we believe it’s crucial to focus on authenticity and the story your brand wants to tell the world about. It is a visual, narrative, and sensational experience for all those who interact with your brand.
Common Brand Elements
- Brand Name
- Logo
- Symbols
- Packaging
- Slogan
- Brand Messaging
Connect Your Brand with Your Target Audience.
What we offer
Logo Design That Creates Strong Brand Impression.
As a reliable branding agency, we craft exclusive brand logo designs to make your business stand out from the rest by giving it a distinctive personality.
Frequent Asked Questions.
A brand is essentially the personality and identity of your business. It is what forms the first impression of your business for potential customers and encompasses how it looks and sounds. It is how the market identifies your business compared to your competitors and will hopefully make you stand out. Components of a brand can include:
- Name
- Logo
- Tagline
- Tone of voice
- Fonts & typography
- Symbols
- Features
- Colours
- Graphical element
- Niche
- Experience
- Or anything that identifies individual businesses’ product or service as unique or distinct
We need to get one thing straight, a brand is much more than a logo! While we understand cost can be a determining factor, and we certainly appreciate the desire to get a visual representation of your business quickly, we just don’t believe logos alone tell enough of a story about your business. A poorly designed logo can end up targeting the wrong market altogether.
We believe a brand speaks volumes about a business, including:
- The experience customers can expect when consuming a product or service
- How a business highlights its unique selling points or market position
- How a business understands its target markets by engaging with their interests and needs
- How a business stays relevant and keeps up with the trends in the market
Your brand describes who you are and what you do. Therefore, it is important to your visual identity – your logo, which is utilized for virtually all of your marketing communications, clearly communicates this.
Ummm….no! Remember, a brand is much more than just logo. It is the story, look and voice of a brand.
A high-quality branding process involves market research, including target markets and competitors, an understanding of your industry, checking if trade names and domains are available, creating a mood board, testing color schemes in different environments, creating a unique logo that is memorable and finding fonts & typography that is effective…the list goes on! Our branding workshops are also a fabulous way for businesses to really clarify who and what they are and who their target market is.
Branding can be a lengthy process that may involve several creative people working on the project, and it requires input and collaboration with the client. It is also important that the brand is unique in the market to avoid any trademark or copyright legal problems.
So, if you put all this in perspective, you can see how getting a logo for $5 on Fiverr, won’t really provide the full brand story for your business.
A brand could be one of the most valuable assets for a company. For this reason, branding is important to represent who you are and what your business is about. Be it physical goods, organizations, services, or online business, branding is essential. A brand can express a certain level of quality that resonates with consumers and improve the way they perceive your company.
If you are interested in finding out more about which branding strategies are best for you, talk to us!
At 1111 Media Group, the branding process is all about you and your business. We’ll kick things off with a strategic discussion. We want to learn about you, your company, and the current state of your brand. We have to understand where you are coming from before we can help you take things to the next level. After talking and listening, we’ll refine the best and most strategic course of action to make your brand unique.
The time needed to complete the branding project depends on your requirement and the complexity of the project. However, we would love to speak to you about how our creative team can work around your deadline. Request a quote and timeframe from our team.
Because no two companies are the same, no two branding projects are the same. Your branding or rebranding project might include:
- Logo Design: to capture the spirit of your brand.
- Logo Variations: to move your brand forward in various ways.
- Brand Guidelines: to help you communicate your brand story.
Creating the strategy is really just the start of it all. Your branding will need a lot of collateral like a website, business cards, signage, automated emails, and a whole slew of other stuff. Our team offers the tools you need to execute your new brand if you want to focus on growing your business instead of juggling all of the marketing. Ready to learn more? Give us a call!
