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  • We’ve Got A New Look – The Story Behind Our Rebrand

We’ve Got A New Look – The Story Behind Our Rebrand.

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digital marketing insights

Today, we are thrilled to share with you an exciting announcement – we’ve got a new look! That’s right, our company has undergone a rebranding process, and we can’t wait to tell you all about it. From our revamped logo to our fresh website design, every aspect of our brand has been carefully crafted to reflect who we are and what we stand for. We sat down with Chad Barber, Digital Marketing Director & Founder, and Laura Alfonso, Account / Creative Director & Partner at 1111 Media Group—to discuss what inspired the rebrand, and what’s next.

Why we decided to rebrand

Our decision to embark on a rebranding journey was not taken lightly. After careful consideration and in-depth team discussions, we realized that it was time for our company to evolve and embrace a new identity. “The world around us is constantly changing, and as a digital marketing agency, we needed to adapt and stay relevant“.

One of the main reasons behind our rebranding was the need to better align our visual identity with our core values and mission. Our previous logo no longer captured the essence of who we are as an agency, so we set out on a quest to create something that truly represents us.

Another factor that influenced our decision was the desire for differentiation in an increasingly crowded marketplace. We wanted our brand to stand out from the competition, to be memorable and instantly recognizable. A fresh look would help us do just that.

Moreover, as we expanded into new markets and introduced new services, it became clear that our existing branding didn’t effectively communicate these changes. It was crucial for us to have a brand image that accurately reflected what we offer.

Rebranding symbolizes growth, innovation, and adaptability – qualities that are fundamental in today’s ever-changing digital marketing landscape. By embracing change head-on through this rebranding process, we’re setting ourselves up for continued success in the future.

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What Our New Logo Represents

Our new logo is more than just a fresh design. It represents our company’s evolution and growth. It embodies our core values, vision, and mission in a visually striking way.

Our company name 1111 Media Group references the popular folklore surrounding the magical hour of 11:11, when it is said that making a wish at that specific time will result in it coming true. We believe that every business has the potential to make their dreams come true, and we are here to help them make it happen! – We wanted our logo to reflect that message“. Our logo features purple and green vibrant colors that symbolize our energy, creativity, and passion for innovation.

This versatility allows us to connect with diverse audiences who may have different interpretations but share the common understanding that we are a dynamic and forward-thinking digital marketing agency.

Our new logo communicates strength, reliability, and modernity – qualities that we strive to deliver through all aspects of our business. It serves as a visual anchor for our brand identity while leaving room for interpretation by those who encounter it.

digital marketing insights

How Our New Website Reflects Our Brand

Our new website design is a true reflection of our brand identity and values. With its clean, modern design, intuitive navigation, and user-friendly interface, it embodies the simplicity and efficiency that we strive for in everything we do.

The homepage welcomes visitors with a striking visual representation of our logo, instantly capturing attention and setting the tone for what they can expect from a partnership with 1111 Media Group. As they explore further, they will find that every aspect of the website has been carefully crafted to enhance their experience.

Our brand colors are seamlessly integrated throughout the site, creating a cohesive look and feel. The use of white space allows important elements to stand out while providing a sense of elegance and sophistication.

In terms of functionality, our website is highly responsive and optimized for all devices. Whether you’re accessing it from a desktop computer or a mobile device, you can expect a seamless browsing experience.

We have also made sure that our content is easily accessible and engaging. From our services, to informative blog posts and visuals, we aim to provide valuable information while keeping visitors entertained.

Our new website truly exemplifies who we are as a digital marketing agency – modern yet approachable, innovative yet reliable. It showcases our commitment to excellence in every aspect of our business while ensuring an enjoyable user experience for all who visit us online.

digital marketing insights

What's Next For 1111 Media Group

As we embark on this exciting new chapter with our rebrand, the future looks bright for our company. We are committed to continuously evolving and improving, not only in terms of our brand identity but also in the services we provide to our clients.

With our fresh new look, we aim to attract more clients who resonate with our values and vision. Our rebrand represents a renewed commitment to delivering exceptional quality and value to all those who choose to work with us.

Moving forward, we will be focusing on expanding our reach and exploring new opportunities for growth. This includes expanding into new markets, developing new innovative solutions, and staying ahead of industry trends.

We also believe in giving back to the community that has supported us throughout this journey. As part of our corporate social responsibility efforts, we plan to initiate various initiatives aimed at making a positive impact on society.

In conclusion…

Our decision to rebrand was not taken lightly. It was driven by a desire to better reflect who we are as a company and what we stand for. Through careful consideration and creative collaboration, we have created a brand identity that we’re proud of, and truly represents us.

We invite you all to explore our new website and experience firsthand how it reflects our refreshed brand image. We hope you find it engaging, user-friendly, and informative.

Thank you for being part of this exciting moment in our company’s history. We appreciate your continued support as we take bold steps towards an even brighter future!

Keep an eye out for upcoming announcements as there is much more in store from us! Together, let’s embrace change while remaining true to ourselves – because at 1111 Media Group, innovation and growth never stops!” says Chad Barber.

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