910%
Increase in Top 3 keywords
140%
Average YoY revenue growth
210%
Increase in B2B leads
+31
Increase in domain authority (17 > 48)
Project Overview.
Our team started working with Europine — a B2B retailer of luxury vinyl flooring — back in August 2019. Our client was looking to develop their new site and grow their organic search. They didn’t have a website or Google Business profile, therefore, they had zero search visibility.
The Challenge.
The company was brand-new, with no ranking keywords or traffic. We needed to develop a website and build the site’s authority and traffic from the ground up.
The Approach.
As a brand-new website, the majority of our campaign was focused on onsite optimization and technical improvements, supplemented with targeted link-building to boost Europine’ authority.
Content was an integral part of our SEO strategy, which involved optimizing the content on their key product category pages. We also produced content marketing on topics designed to appeal to Europine’s target audience, covering topics such as flooring options for industrial projects, how to install vinyl plank flooring and top-rated LVT flooring products. These would attract potential customers to Europine’s site and increase brand awareness among key demographics early in the buying journey.
Our team was set to work creating bespoke content for each URL. Our copywriters used industry tools and the latest SEO techniques to ensure each page was optimized for search and took care to write with Europine’s B2B audience in mind.
To support the performance of our onsite optimization and technical work, we also allocated a portion of our campaign towards targeted link building to help Europine achieve a strong backlink profile. We also included our client on all major business listing directories.
Over the course of the campaign, we’ve helped our client pick up valuable rankings for their target keywords, reaching the front page for both ‘fortika flooring’ and ‘europine,’ helping to get the Europine site in front of the right customers.
The Outcome.
1. 910% increase in top 3 keywords.
Our content optimization strategy began to pay dividends in a very short time. Within just 12 months of publishing the content, Europine’s organic performance was completely transformed, with significant increases in organic sessions and keyword rankings.
2. 140% Average YoY revenue growth.
Our client saw a 140% YoY increase in organic revenue.
3. 210% Increase in B2B leads.
We built an effective SEO campaign from the ground up and helped our client generate high-quality B2B leads.
4. +31 Increase in domain authority.
They went from ranking 48 on domain authority to ranking 17.
