79%
Organic Traffic Increase month-over-month
125%
(ROAS) Return on Ad Spend
325%
Increase in website clicks
428%
Increase in Monthly Ticket Sales
Project Overview.
The Miami Experience came to us in 2021 concerned that their existing PPC and SEO strategy wasn’t meeting its full potential. Our team was tasked with improving the overall profitability of the business and helping their site compete in the search results of a reasonably competitive industry.
About the Client.
The Miami Experience is an All-Inclusive Boat Party Tour in Miami that offers a unique way to experience the city. Their party boats are equipped with DJ, open bar, food, and entertainment. Their company was created with the purpose of offering city residents and visitors a fun and unique way to see Miami.
The Challenge.
They were lacking organic ranking and exposure as they were not on online directories such as Google Business. Also, their current paid search campaigns were not generating a good ROI as they had a high Cost Per Conversion and Cost Per Click (CPC) and needed our team to help bring these costs down and reach more of their target audience. Also, lead tracking was not functioning properly for their ticket sales link, so measuring performance was difficult.
The Approach.
Our team identified the biggest area of opportunity on The Miami Experience website. Our main concern was that their website was not mobile-friendly or responsive. Also, the brand was not positioned correctly, affecting their overall conversions. We decided that their website needed a complete overhaul, including fixing a few technical issues and optimizing the pages to gain organic traffic and improve conversions.
We launched a comprehensive SEO campaign to help rank higher on Google and increase search engine traffic. Over the course of 2 years, we have created and optimized content, such as media-rich blogs with relevant and unique-content articles, to increase user interaction and search engine exposure. We have created high-quality social media posts and maximized their online visibility by creating and managing their local business listings. The Miami Experience is currently ranking on the 1st page of Google for multiple top industry keywords.
Google, Microsoft, and Meta were also used to manage search and remarketing campaigns. Our Paid Search management team kickstarted their campaign by setting up new conversion actions to help generate a new audience of customers who were likely to return and purchase tickets down the line.
This strategy also allowed us to identify the most profitable new-performing keywords. We then segmented these keywords out into their own individual ad groups and tailored the ad copy to the keyword. The result? An improved quality score and higher ad positions at a lower cost-per-click for our client.
We also noticed that competitors were bidding on the brand term “The Miami Experience”, so we launched a text ad campaign that cemented our #1 ranking on those search engine results pages. As a result, this significantly reduced the likelihood that high-quality prospects would click on to another site.
Before our campaign began, The Miami Experience had been primarily dependent on Eventbrite ticket sales. After three months of implementing our SEO and Paid Search campaign, we successfully increased ticket sales by 428%.
The Outcome.
1. A 79% increase in organic traffic.
As they reached more people with more ranking keywords, The Miami Experience saw a boost in organic traffic.
2. Ranking on the 1st page of Google for top-priority keywords.
With hundreds more ranking keywords, The Miami Experience finally started reaching their target audience organically.
3. 125% Return on ad spend.
We build an effective campaign from the ground up with no past data to use as a benchmark and help bring our client tens of thousands of dollars in sales.
4. 428% Average increase in monthly ticket sales.
They went from 250-350 tickets sold per month to 1,500 – 1,900 tickets sold per month on average by their third month of working with 1111 Media Group.
